Gary's Garden Center

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Hatcher Teague, Noelle Calkins, Jessica Gowens, and Julia Witmer

The four of us were asked to give Gary's Garden Center, a Lynchburg, VA business with a thriving blog and countless amazing attributes, a brand overhaul. Furthermore, we were tasked with creating three deliverables for the company, so that they can more fully showcase their product and new brand revamp.

The Identity Update

In order to complete the brand revamp, we created a new logo, along with a secondary logo, color palette, and series of typefaces for Gary's Garden Center.

The Advertising Campaign

For the three deliverables, we chose to emphasize the amazing blog presence that Gary's Garden Center already currently has and create a newsletter. Along with this, we decided to craft a newsletter incentive, to create more desire for those who are already enjoying Gary's Garden Center's blog to have more content and read more about the art of gardening. Lastly, we decided to craft three Instagram stories, in order to help better reach a younger population of gardeners who may be interested in Gary's Garden Center and their amazing resources.

The Newsletter Incentive